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"Besides showing how the inability to innovate and commercialise new technologies has caused corporations such as Lucent and Xerox to lose steam, Reid Watts actually proposes a solution. Instead of harping on the need for cultural change, he advocates structural changes to integrate the agility and speed of the startup with the strengths of the established corporation. In the process, he believes the current creative destruction cycle in the high tech will be tamed.
 
"Written from the vantage point of a experienced practitioner, and not that of an academic, the book is easy to read, clear and to-the-point.
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Copyright © 2001 Reid McRae Watts, Progeny Ventures LLC and its licensors. All rights reserved.

Last Revised:  December 05, 2002