“Credit must also go to Reid McRae Watts, The Slingshot Syndrome: Why America’s Leading Technology Firms Fail at Innovation, Lincoln, Nebr.: Writers Club Press, 2001.  This book makes the same link between creative industries and the creation of new radical products and provides a detailed discussion on how the modern corporation could structure itself along the lines that one sees in creative industries.” (pg. 176-177)

Markides, Costas & Geroski, Paul A. (2004)
Racing to be Second.
Business Strategy Review 15 (4), 25-31.
doi: 10.1111/
j.0955-6419.2004.00336.x

"A similar proposition to ours was developed by Reid McRae Watts.  In The Slingshot Syndrome, he makes the same link between creative industries and the creation of new radical products, showing how the modern corporation could structure itself along the lines that one sees in creative industries." (pg. 30)

Leader to Leader, No. 32 Fall 2004.