Tuesday,
19 November 2002 8:30 am
In
my column on Monday, I argued that
we are in the midst of a trend reversal, from a world led by the
private sector to a world led by the public sector. Will
government requirements, rather than consumer and business
requirements, once again drive high tech?
Will government funded R&D once again eclipse
commercially funded R&D in electronics, computers,
communications, and software?
During
the Second World War, R&D in the US was driven almost 100% by
the needs of the war effort, i.e. by government contracts.
After the war, consumer and business products benefited
from the wartime inventions, and most new R&D was still driven
by government contracts. Even
as late as the 1960’s, as much as 40% of the corporate information
technology R&D
in the US was paid for by government contracts, although a shift
of leadership towards business uses was starting to become
apparent. IBM, for
example, introduced in the 1960's the System 360 - the first major
computer line designed specifically to business specifications
rather than government specifications.
In
the 1970’s the first computers designed for consumers were
introduced, and government funded R&D dropped to 20-30% or
corporate R&D. By the early 1990’s, with the Cold War over,
many computer, software and telecommunications equipment companies had dropped out of government contracting
altogether. Their
abandoned government contracting divisions were consolidated with
the remaining defense contracting specialists into a handful of
surviving defense contractors.
Even the government-owned National Labs were encouraged to
perform commercial R&D. By the 1990’s, the computer industry
had completely transformed itself from a government-driven market
using government-financed R&D into a consumer and
business-driven market with mostly privately financed R&D.
The best and brightest of the land who had once spent their
waking hours in war games and weapons development now were busily
designing new ways of shopping for consumers.
September
11, combined with significant softening of demand in the commercial
and consumer markets, has reversed this trend.
Government requirements in homeland security and weapons
systems will once again drive corporate R&D programs, while
consumer and business requirements become secondary.
Government-owned
research labs will once again will be focused on government's
needs. Consumer and business technology will once again be the
result of spin-off technologies from government R&D programs.
This
reversal could manifest itself as a gradual increase in government
contracting and decrease in consumer and business markets, or it
could manifest itself suddenly if
there is a bloody war or never-ending series of
terrorist attacks.
As
a tech executive you should be seriously looking at reinvigorating your
government contracting arm and giving that arm a priority position at
the your corporate decision table.
You should also should be devising plans on how to leverage
dual-use (i.e. defense and commercial use) technology developed on the government's nickel, both
originating from your own labs and from government labs, into your
consumer and business products.
The winners in this
new game of developing and leveraging government-funded dual-use technologies will be
those who take advantage of this shift to rethink their development, funding,
venturing, partnering and staffing approaches. Spinouts, joint
ventures, spin-ins, and innovation-on-demand approaches need to
become part of your corporate vocabulary.