Tuesday,
11 February 2003 8:30 am
Last summer a senior writer from one of
the major business magazines sent me an email message asking for
my assistance. He said that he was in the process of writing a
book about how a handful of people conned $750 billion out of
hapless telecom investors in the 1990’s, and was hoping to get
my thoughts, ideas and leads. He was specifically looking for
anecdotes about life “inside the telecom bubble”. He was
also interested in “some incidents from the past which are
going to be colorful to say the least”, and wanted
introductions to key people whom I thought would have
“something unique to contribute”.
My
response was: “I would be happy to chat.
But I do not agree with the premise that your book title
implies. There was no
$750B heist and some conspiracy of evildoers who pulled it off.
I know that this is the popular explanation for all things
at this moment in time, but it is bunk.
If everyone in the media and government looks around hard
enough, you will find a few scoundrels anywhere.
But what has gone wrong in telecom would have happened
without them. All of
the people I have come into contact with in my 25 years in the
industry are extremely honest straight shooters.
Yet that did not prevent me from predicting circa 1984 that
AT&T could go bankrupt 10 years out, or in 1992 that Lucent
would hit the wall within 10 years, or in 1997 that Iridium had to
crash, or in my
book last year and the entire industry was in much more
trouble than commonly thought.
My timing has at times been premature, but, unfortunately,
the predictions are all now accepted as common knowledge.
And none of my predictions or analyses had anything to do
with scoundrels and bandits being involved.
What is going on now, and what happened, is far more
complex than that. I
don't believe any good purpose is served by digging up anecdotal
evidence that the telecom bubble and crash was caused by some
clever 'bandits' on purpose.
I am certain that it is not true.”
The
writer’s response was polite, but included this explanation: “In
order for the mass market to read it, one does have to highlight
the crooks – nothing sells like a scandal”!
Yesterday
the New York Times ran an article
about Ken Lay, the former Chairman of Enron.
Recall that Ken Lay became a household name when it was
charged that he had sold enormous quantities of Enron stock as
Enron crashed into bankruptcy in 2001, all the while encouraging
Enron employees to invest in the stock. The
scandal and outrage were so big that even the President of the
United States felt obligated to express his displeasure.
Yesterday’s
New York Times article reported though that a detailed review of
previously undisclosed financial records paints a completely
different picture: it turns out Ken Lay believed in Enron to the
end.
He believed in
the company so much that he had margined his Enron stock to the
hilt. The sales that
took place in 2001 were forced sales, caused by margin calls as
the stock price plummeted. He
even took a number of actions to try to prevent the forced sales
at prices that he believed were too low.
He even bought more stock by converting 200,000 options into Enron stock that summer
without selling the stock. When
Enron entered bankruptcy in 2002, Ken Lay still owned 1.2 million
shares of the worthless stock, and 5 million unexecuted vested
stock options. His
total losses from the beginning of 2001 exceeded $400 million, and
virtually wiped out his net worth (he still retains around $10
million of illiquid investments, according to the article).
We
know that Bernie Ebbers, former CEO of WorldCom, had a similar
belief in his company, borrowing heavily to buy more WorldCom
stock, and refusing to sell as the stock plummeted.
The result was the same: he appears to have been completely
wiped out. In fact,
it was the collapse of Bernie’s huge margined stock holdings in
WorldCom that caused the board to give him a temporary loan of
$400 million to avoid an uncontrolled forced sale. Once
the board realized the $400 million loan was unlikely to be
repaid, it decided that the Bernie’s financial problems would
distract him from his CEO duties and fired him.
The accounting problems and resulting bankruptcy filing
came later.
So
maybe the real scandal was the creation of false scandal by
the press! Clearly
there were some severe structural problems in WorldCom and in the
telecommunications market as a whole, some of which I documented
in my 2001 book. Clearly there were some big problems in Enron’s business
model and auditor relations.
But perhaps the problems that brought the companies down
were errors in business judgment, rather than crookedness.
If Ken Lay and Bernie Ebbers were out to hoodwink innocent
investors, why would they have hoodwinked themselves and their
family trusts in the
process?
The
problem is that it is too easy for writers to “uncover”
scandal. As the writer explained, “scandal sells”.
It is far more difficult to dig into and understand the
dynamics of industries and companies, and what is really wrong
when things don’t go as expected.
That takes a lot of time, a lot of work, and a lot of
industry knowledge and wisdom, and when you are done, you do not
have a best seller. But
you might have the truth.